Work

Innovationsmanagement im Service-Marketing: Neue Geschäfte für den Service erschließen

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/3-540-29473-2_11

Authors: Martin Benkenstein, Ariane von Stenglin

Institution: University of Rostock

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W492644880

FWCI: 2.01

Cites: 37

Cited by: 6

Related to: 10