Work

Beauty and the Beast (Of Advertising)

Year: 1993

Type: article

Source: ACR North American Advances

Author: Barry Vacker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W49769366

FWCI: 1.43

Cites:

Cited by: 77

Related to: 10