Work

National Collegiate Athletic Association Corporate Sponsor Objectives: Are There Differences between Divisions I-A, I-AA, and I-AAA?

Year: 2004

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340401300407

Authors: Nathan Tomasini, Chris Frye, David Stotlar

Institutions: University of North Carolina at Chapel Hill, Gonzaga University, University of Northern Colorado

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W50253479

FWCI: 1.237

Cites:

Cited by: 22

Related to: 10