Work

Das CLV-Management-Konzept

Year: 2000

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90218-4_1

Author: Gordana Zezelj

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W50778804

FWCI: 4

Cites: 11

Cited by: 14

Related to: 10