Work

Extensiones de marca en bienes y servicios: evaluación y efectos sobre la imagen de marca

Year: 2008

Type: article

Study design: Observational Study

Source: Revista española de investigación de marketing

Authors: Isabel Buil, Eva Martínez Salinas, José Miguel Pina Pérez

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51339849

FWCI:

Cites: 71

Cited by: 7

Related to: 10