Work

Markenführung von B-to-B-Marken

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-91260-2_31

Author: Carsten Baumgarth

Institution: University of Siegen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51590142

FWCI: 4.474

Cites: 45

Cited by: 10

Related to: 10