Work

Organizational Perceptions and Responses to the Natural Environment

Year: 2012
Type: article
Abstract: In 2005, the Millennium Ecosystem Assessment reported that two-thirds of the world’s ecosystems were being exploited well beyond sustainable levels. Given that many firms across sectors rely on natural resources to conduct business, it is surprising that many have failed to make their business practices more sustainable. I believe this occurs not because companies are acting in their own enlightened self-interests, but because they are unable to perceive the severity of such issues. The key is that perceptual deficiencies are not the result of blatant disregard, but of systemic incompatibility. That is, most companies do not choose to ignore environmental harm, but their orientation is such that they often overlook it.\nThe goal of this dissertation is to offer an in-depth conceptualization and analysis of the role that geographical space plays in shaping a firm’s relationship to the natural environment. To do so, I develop three distinct but compatible essays that collectively answer the question, what affect does geographical space have in influencing a firm’s attention and response to environmental issues? \nIn the first essay, I develop a comprehensive theory of scale within the context of environmental issues, to highlight how organizational attention is constrained by scale such that when there is fit in scale between the organization and environmental issue, organizational attention will be enhanced and will result in better corporate environmental performance.\nIn the second essay, I go forward and empirically test the organizational dimensions of scale, which I define as geographical orientation, with the prediction that certain scale characteristics can impede a firm’s ability to perceive important environmental issues. The analysis reveals that the spread and concentration of a firm’s assets affects its environmental performance.\nFor the third essay, in the context of chemical emissions, I explore whether the environmental materiality of an issue affects a firm’s environmental performance. The results support the general proposition that the spatial characteristics of the issue affect a firm’s environmental performance through time.\nTaken as a whole, this dissertation sheds some light on possible ways to identify and potentially mitigate unsustainable corporate behavior.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W51836253
FWCI: 0.713
Cites: 195
Cited by: 1
Related to: 10