Work

Consumer Segmentation in China

Year: 1999

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-1-4615-5009-9_4

Author: Bernd H. Schmitt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W52605313

FWCI: 2.789

Cites: 3

Cited by: 17

Related to: 10