Work

The Role for Signaling Theory and Receiver Psychology in Marketing

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-92784-6_9

Author: Bria Dunham

Institution: New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W52801340

FWCI: 3.266

Cites: 107

Cited by: 70

Related to: 10