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La Atribución De Motivaciones Y La Identificación Empresa-consumidor En El Marketing Con Causa

Year: 2008

Type: article

Source: Estudios sobre consumo

Authors: José Enrique Bigné Alcañiz, Rafael Currás Pérez

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W53777424

FWCI:

Cites: 58

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Related to: 10