Work

The Impact of Ad Background Color on Brand Personality and Brand Preferences

Year: 2005

Type: article

Author: Luz María González

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W54063367

FWCI:

Cites: 34

Cited by: 11

Related to: 10