Work

The launch of new brands by professional soccer teams: the case of U.S. Lecce - Salento 12

Year: 2006

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-03-2006-b010

Authors: Paolo Guenzi, Marino Nocco

Institution: Bocconi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W55690415

FWCI: 0.911

Cites: 36

Cited by: 15

Related to: 10