Work

Marketing Plans That Work

Year: 2001

Type: article

Authors: Malcolm McDonald, Warren J. Keegan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W560122476

FWCI: 6.316

Cites:

Cited by: 17

Related to: 10