Work

Competing on Value: Bridging the gap between brand and customer value

Year: 1998

Type: book

Authors: Simon Knox, Stan Maklan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W562248372

FWCI: 6.299

Cites:

Cited by: 36

Related to: 10