Work

Markt-Segmentierung als Marketing-Strategie

Year: 1976

Type: book

Source: DUNCKER UND HUMBLOT eBooks

DOI: 10.3790/978-3-428-43560-9

Author: Erich Bauer

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W562297691

FWCI: 11.47

Cites:

Cited by: 29

Related to: 10