Work

Advances in advertising research and management

Year: 1978

Type: article

Author: Steven E. Permut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W563260136

FWCI: 4.197

Cites:

Cited by: 6

Related to: 10