Work

Advertising and sales promotion strategy

Year: 1997

Type: book

Author: Gerard J. Tellis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W563655778

FWCI: 10.66

Cites:

Cited by: 182

Related to: 10