Work

Advertising: A Framework

Year: 2000

Type: book

Authors: W. Ronald Lane, T. D. Russell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W564150329

FWCI: 2.057

Cites:

Cited by: 18

Related to: 10