Work

Building customer-based brand equity : a blueprint for creating strong brands

Year: 2001

Type: article

Author: Kevin Lane Keller

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W564380437

FWCI: 5.859

Cites: 2

Cited by: 803

Related to: 10