Work

Product Ownership as a Moderator of Self-Congruity Effects

Year: 1999

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1008091225061

Authors: Michael J. Barone, Terence A. Shimp, David E. Sprott

Institution: Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W56456983

FWCI: 1.385

Cites: 39

Cited by: 49

Related to: 10