Work

Management of the advertising function

Year: 1964

Type: book

Source: Wadsworth Pub. Co. eBooks

Authors: Alfred R. Oxenfeldt, Carroll W. Swan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W564595669

FWCI:

Cites:

Cited by: 14

Related to: 10