Work

Analysis of Customer Behavior using Clustering and Association Rules

Year: 2012

Type: article

Source: International Journal of Computer Applications

Authors: P. Isakki Devi, S. P. Rajagopalan

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W56484598

FWCI: 6.385

Cites: 8

Cited by: 14

Related to: 10