Work

Street-smart advertising: how to win the battle of the buzz

Year: 2007

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.44-4542

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W564900591

Cites:

Cited by: 8

Related to: 10