Work

Marketing: Creating and Keeping Customers in an E-Commerce World

Year: 2000

Type: book

Authors: Michael d'Amico, William G. Zikmund

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W565443109

FWCI: 2.742

Cites:

Cited by: 27

Related to: 10