Work

Strategic Marketing Management: Meeting the Global Marketing Challenge

Year: 2000

Type: book

Source: University of Maribor digital library (University of Maribor)

Authors: Carol H. Anderson, Julian W. Vincze

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W567640217

FWCI:

Cites:

Cited by: 11

Related to: 10