Work

Kotler on Marketing: How to Create, Win, and Dominate Markets

Year: 1999

Type: article

Author: Philip Kotler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W567668724

FWCI: 22.68

Cites:

Cited by: 312

Related to: 10