Work

Marketing literature : development and appraisal

Year: 1978

Type: book

Source: Arno Press eBooks

Author: Robert Bartels

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W568459760

FWCI:

Cites:

Cited by: 15

Related to: 7