Work

Les marques, capital de l'entreprise

Year: 1991

Type: book

Source: HAL

Author: Kapferer, Jean-Noël

Institution: HEC Paris

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W568497832

FWCI: 6.437

Cites:

Cited by: 79

Related to: 10