Work

Consumer’s Brand Trust and Its Link to Brand Loyalty

Year: 2015

Type: article

Study design: Observational Study

Source: American Journal of Business, Economics and Management

Authors: Zahra Idrees, Xinping Xia, Khuram Shafi, Hua Liu, Amna Nazeer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W569014042

FWCI: 3.314

Cites: 28

Cited by: 17

Related to: 10