Work

Sponsoring und emotionale Erlebniswerte

Year: 1989

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-322-91780-5

Author: Stefan L. Erdtmann

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2503322189

FWCI:

Cites: 1

Cited by: 26

Related to: 10