Work

Guilt appeals in cause-related marketing

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-4-587-616

Author: Chun-Tuan Chang

Institution: National Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W569467241

FWCI: 15.74

Cites: 68

Cited by: 177

Related to: 10