Work

Marketing communications: contexts, strategies and applications

Year: 2002

Type: book

Author: Chris Fill

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W569620334

FWCI: 12.35

Cites:

Cited by: 209

Related to: 10