Work

Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers

Year: 2004

Type: book

Author: Brenda G. Pitts

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570137872

FWCI: 0.503

Cites:

Cited by: 10

Related to: 10