Work

Marketing Productivity Analysis

Year: 2014

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781315761497-15

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570525778

FWCI: 34.96

Cites:

Cited by: 120

Related to: 10