Work

Marketing: A Critical Textbook

Year: 2010

Type: article

Abstract: Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. \n \nIdeally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

Author: Nick C. Ellis

Institution: University of Leicester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W570614957

FWCI: 15.2

Cites:

Cited by: 49

Related to: 10