Work

Strategic Marketing Management

Year: 2000

Type: book

Author: Robert J. Dolan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570875672

FWCI: 2.742

Cites:

Cited by: 51

Related to: 10