Work

Marketing Management: A Planning Approach

Year: 1978

Type: book

Author: G. David Hughes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570995249

FWCI: 3.839

Cites:

Cited by: 35

Related to: 10