Work

The marketing concept in action : proceedings [of the] 47th National Conference, June 15-17, 1964

Year: 1964

Type: book

Source: American Marketing Association eBooks

Author: Robert M. Kaplan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W571029399

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