Work

Advertising Media: Strategy and Tactics

Year: 1992

Type: book

Authors: Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W571438044

FWCI: 2.668

Cites:

Cited by: 14

Related to: 10