Work

Marketing strategy: a customer-driven approach

Year: 1991

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.29-0392

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W572047015

Cites:

Cited by: 92

Related to: 10