Work

Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Year: 1991

Type: book

Author: William A. Band

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W572155104

FWCI: 5.149

Cites:

Cited by: 65

Related to: 10