Work

Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business

Year: 2004

Type: book

Author: John Winsor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W572292314

FWCI:

Cites:

Cited by: 18

Related to: 10