Work

Data Mining for Targeted Marketing

Year: 2004

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-07952-2_6

Authors: Ning Zhong, Yiyu Yao, Chunnian Liu, Jiajin Huang, Chuangxin Ou

Institutions: Maebashi Institute of Technology, University of Regina, Beijing University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W57327068

FWCI: 29.08

Cites: 55

Cited by: 20

Related to: 10