Work

Das Branding der Corporate Brand gestalten

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-3862-6_6

Authors: Tobias Langner, Franz-Rudolf Esch

Institutions: University of Wuppertal, EBS University of Business and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W57433489

FWCI: 1.748

Cites: 37

Cited by: 14

Related to: 10