Work

How Advertising Works: A Review of Current Thinking

Year: 1993

Type: review

Author: Colin McDonald

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W574716682

FWCI: 6

Cites:

Cited by: 26

Related to: 10