Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes
Year: 2010
Type: article
Study design: Observational Study
Source: Sport Marketing Quarterly
Authors: Windy Dees, Gregg Bennett, Mauricio Ferreira
Institutions: Georgia Southern University, Texas A&M University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W574909705