Work

Integrated Marketing Communications

Year: 2005

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-7506-6173-7.50007-6

Author: I LINTON

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W575014334

FWCI: 19.82

Cites:

Cited by: 182

Related to: 10