Work

If Not Effective Frequency, Then What?

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12466684

Author: Kenneth A. Longman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5752557

FWCI: 3.132

Cites: 5

Cited by: 24

Related to: 10