Work

Industrial Marketing: A German-American Perspective

Year: 1985

Type: book

Authors: Klaus Backhaus, David T. Wilson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W575557268

FWCI: 3.276

Cites:

Cited by: 54

Related to: 10