Work

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2015.04.012

Authors: Judy Drennan, Constanza Bianchi, Silvia Cacho-Elizondo, Sandra Louriero, Nathalie Guibert, William Proud

Institutions: Queensland University of Technology, Adolfo Ibáñez University, ISCTE Business School, Université Paris-Panthéon-Assas, Université Panthéon-Assas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W577385588

FWCI: 19.06

Cites: 57

Cited by: 228

Related to: 10